In the dynamic world of outdoor enthusiasts and sun protection, one name stands out since 1994: Jeff Kletter, fondly known as the SPF Evangelist. Back in 2003, Michael Hodgson and Marcus Woolf introduced this term at the Outdoor Retailer event, see write up below. Fast forward to today, Jeff Kletter takes center stage once again, embodying the spirit of sun safety advocacy.

SNEWS NEWS: Spritz of Sunshield- Jeff Kletter's Energetic Sun Safety Campaign

"Nothing Says Open Air Demo to SNEWS crew..... Like a walk-by spritz of sunscreen from the SPF evangelist himself, Jeff Kletter. By 9:30 a.m., Kletter made the rounds of every exhibitor to ensure all were safely protected from the sun's energy. Retailers and others were already lining up, or being accosted as they passed by, for a quick Spritz and Go. Kletter and his team work as quickly as race-car mechanics- up one arm, down another around the legs and finish with the face, carefully protecting the eyes with a deftly placed hand. Other sunscreen companies trying to hawk their wares could learn a thing or two from Kletter's energy and passion."

BÜ Sunscreen: A Passion for Protection Beyond the Ordinary

The fervor for sun protection reaches new heights with BU Sunscreen. With a mission to enhance outdoor experiences through beloved products, BU takes pride in crafting sun protection that is both effective and enjoyable to wear. Jeff Kletter, "We create sun protection products that are safe, effective, and people genuinely love to wear."

After the sale of their earlier brand Kinesys, the move to Malibu in 2011 sparked the inspiration for BU. The essence of "the bu" (as Malibu is affectionately known) and the freedom it embodies resonated with the team. Jeff emphasizes, "Vistors and locals in Malibu breathe a little slower, you can just be you, BÜ"

A Symbolic Logo: B U – Be You

The logo holds a deeper meaning – B U or Be You, a sentiment that encapsulates BÜ's core values of individuality and self-expression. The umlaut over the Ü even resembles a "happy" face, embodying the essence of happiness that BÜ aims to spread and of course, the bu, Malibu.

Revolutionizing Sun Protection with BÜ Sunscreen

Feels great, almost like nothing on your skin. BU Sunscreen boasts a unique lightness attributed to the absence of alcohol and oil in a non-pressurized container. The result is a breathable, quick-drying formula that leaves the skin moisturized and smooth. More than just skin deep, BÜ's sunscreens are:

• Oil, Alcohol, PABA, Preservative, Paraben, and Oxybenzone Free
• Enriched with Vitamin E, an antioxidant that combats sun damage
• Vegan and cruelty-free, certified by PETA
• Free of synthetic fragrances and added colors
• Free of allergens like nuts, gluten, dairy, soy, and egg
• Produced in a solar powered carbon-neutral manufacturing 

A Sustainable Commitment: BÜ Sunscreen for You and the Planet

With the ever-evolving knowledge about sun protection, ingredients, and environmental impact, BU continues to enhance its skincare products for both consumers and the planet. The truth will always be the foundation for the ingredients used. 

Experience a lifestyle of health and happiness, all while protecting yourself and the environment.